Customers are asking AI who to hire
Instead of typing “plumber Altrincham” and comparing websites, people are asking “who’s a reliable plumber near me?” and getting a short answer with a few names in it. If your business isn’t clear and consistent online, you’re less likely to be one of them.
Optimising for AI search is often called GEO, short for generative engine optimisation. It isn’t magic and nobody can guarantee a mention, but the businesses that get recommended tend to have the same things in common: clear information, consistent details, good reviews and useful content.
Making your business easy for AI to recommend
AI search support can include
- A check of what AI tools say about you now
- Organisation and service schema on your site
- FAQ content written to answer real questions
- Business details made consistent everywhere
- Google Business Profile and Bing Places checked
- Technical checks so crawlers can read your site
- A plan for reviews and trusted mentions
- Plain-English updates on what’s changing
AI search and SEO go hand in hand
AI tools often draw on the same signals as traditional search: well-structured websites, trusted listings and helpful content. That means the work that helps you rank on Google also helps you show up in AI answers.
I don’t sell AI search as a separate gimmick. I build it into your SEO, so you’re covered whichever way your customers search.
AI search questions
Can’t find your answer? Drop me a message.
What is GEO?+
GEO stands for generative engine optimisation. It means making your business easy for AI tools like ChatGPT, Google AI Overviews and Copilot to understand and recommend.
Is GEO different from SEO?+
It builds on SEO rather than replacing it. Clear information, structured data, consistent business details and helpful content matter for both.
Can you guarantee ChatGPT will recommend my business?+
No. Nobody controls what AI tools say, and anyone promising a guaranteed mention isn’t being straight with you. What I can do is remove the reasons they might overlook you.
Do small local businesses need to think about AI search?+
Yes. More people ask AI tools for local recommendations, and small businesses with clear, consistent information can compete well.
How do you know if it’s working?+
I check what AI tools say about your business before and after, alongside your usual search and enquiry figures.
How much does it cost?+
AI search work is part of my SEO services, so it’s included in a technical audit, schema work or a local SEO plan. I’ll give you a fixed quote first.
