PROJECT · HEATING

Manchester Heating Experts

A heating website designed, built and managed by Snappy Squid, with a local SEO strategy targeting heating searches across Greater Manchester.

manchesterheatingexperts.co.uk
Manchester Heating Experts website homepage, designed and built by Snappy Squid
THE BRIEF

Built to be found across Greater Manchester

When someone needs a boiler repair in Sale or a heating engineer in Stockport, they’re looking for a local business that can help. The website needed to target those searches without relying on one generic Greater Manchester service page.

I planned the site around the heating services people search for and the areas they search in. This meant creating a clear structure of service pages, location pages and supporting advice content, with internal links helping visitors and search engines move between them.

8service sections
7dedicated location pages
1advice hub of practical guides
WHY IT MATTERS

Why the website structure matters

A heating business offering boiler installations, repairs, servicing and heat pumps needs to be visible for different types of searches. Someone looking for a new boiler has different questions from someone whose heating has stopped working.

Rather than trying to cover everything on a handful of pages, I built separate service sections supported by relevant location pages and practical advice articles. This gives each topic room to be covered properly, and creates opportunities to target more specific searches as the website grows.

WHAT I BUILT

Content planned for local search

Service pages Boilers, central heating, hot water, heat pumps, underfloor heating, air conditioning, gas fires and plumbing, each with its own section.
Location pages Dedicated pages for Didsbury, Chorlton, Altrincham, Sale, Stretford, Urmston and Stockport, written for each area rather than copied and pasted.
Advice hub Guides on new boiler costs, boilers losing pressure, cold radiators and the Boiler Upgrade Scheme, answering the questions people actually search for.
Landlord section A dedicated page targeting landlord gas safety certificates and rental property boiler servicing, designed to attract enquiries from landlords and letting agents.
Grants & finance Clear guidance on grants, finance and monthly care plans, so cost doesn’t stop people getting in touch.
Simple quote requests A free, no-obligation quote form, with clear calls to action on every page.
THE TECHNICAL BUILD

Designed and developed in WordPress

WordPress design & build Designed and built from scratch in WordPress, with a clean, fast layout that works on any device.
Navigation & internal links Menus and internal links connect services, areas and advice, so visitors and Google can find the right page.
Titles, meta & headings Every page has an optimised title, meta description and a clear heading structure.
Schema, images & mobile Structured data added, images optimised and mobile usability checked across the site.
RESULTS

A website built with local SEO in mind

The website is now live, with its service pages, location pages and advice content providing the foundation for an ongoing local SEO campaign.

I’m continuing to develop the site’s visibility through content improvements, local citations and search optimisation. As the site builds up meaningful search data, I’ll update this case study with organic traffic, keyword visibility and enquiry results.

Want the same approach for your heating business? See local SEO for heating engineers or my WordPress websites.

Want a website that wins local work?

Tell me about your business and the areas you want to cover.