More people can use your site, and more people can buy from you
Around 1 in 4 people in the UK are disabled, and many more have temporary or situational difficulties: a broken wrist, tired eyes, a slow connection. If they can’t read your text, use your menu or fill in your form, they’ll go to a competitor.
Accessibility also helps you meet your duties under the Equality Act 2010, and a lot of it overlaps with good SEO: clear headings, descriptive links, image alt text and clean, fast code help search engines understand your site too.
Accessibility built into every page
Accessible design, audits and ongoing care
How this website does it
- Body text in DM Sans at 20px, with generous line spacing
- Headings in Plus Jakarta Sans, in a logical order
- White on navy text with a contrast ratio of over 13:1
- Navy on turquoise buttons at over 6:1, above the 4.5:1 minimum
- A skip link to jump straight to the main content
- Page language set to English (UK) for screen readers
- Alt text on meaningful images, decorative icons hidden
- Layouts that resize cleanly from phones to large screens
Accessible website questions
Can’t find your answer? Drop me a message.
What is an accessible website?+
One that people can use whatever their ability or device. That includes people who use screen readers, keyboards, voice control or magnification, and people with colour blindness, dyslexia or low vision.
What is WCAG?+
The Web Content Accessibility Guidelines, the international standard for web accessibility. Level AA is the level most UK organisations aim for, and it’s the level I design to.
Is accessibility a legal requirement for small businesses?+
The Equality Act 2010 requires businesses to make reasonable adjustments for disabled people, and that can include your website. I’m not a lawyer, but building to WCAG AA is the best way to reduce the risk.
Will an accessibility plugin or overlay fix my site?+
Usually not. Overlays add a toolbar but don’t fix the underlying code, and some make things harder for screen reader users. Real fixes happen in the design, content and code.
Does accessibility help SEO?+
There’s a lot of overlap. Clear headings, alt text, descriptive links, fast pages and mobile-friendly layouts help visitors and search engines alike.
Can you make my existing website accessible?+
Often, yes. I’ll check it first and tell you honestly whether fixing it or redesigning it is the better option.
